100k+ per Month PPC Campaign

Summary

I launched and managed a high-growth PPC campaign for a SaaS company, taking it from a solo-managed $30k/month initiative to a $100k/month multi-channel effort by onboarding and leading an external agency. This campaign ultimately evolved into a $1M per quarter marketing program, becoming the company’s #1 acquisition channel and delivering tens of thousands of qualified leads.

How It Worked

1. Initial Launch and Solo Scaling:

   • Set up and optimized paid search and paid social campaigns with a $30k monthly budget.

   • Handled keyword research, ad copy, creative, bid strategy, landing page testing, and conversion tracking directly.

   • Built custom dashboards in HubSpot for campaign attribution, lead quality, and channel ROI.

2. Agency Onboarding and Budget Expansion:

   • Sourced, vetted, and onboarded a digital marketing agency to help scale spend and campaign complexity.

   • Transitioned tactical execution (creative, optimization, testing) while maintaining oversight and strategy.

   • Grew the budget from $30k to $100k/month, expanding into new channels and campaign types (retargeting, video, display, etc).

3. Full-Funnel Integration:

   • Managed HubSpot instance for end-to-end lead tracking, scoring, and automated nurture flows.

   • Unified reporting across PPC, paid social, organic, and outbound to provide actionable insights to leadership.

   • Maintained direct communication with executives, regularly presenting results, next steps, and learnings.

Impact

• Rapid Lead Growth:
  The paid program generated tens of thousands of new leads, feeding the sales pipeline and directly impacting revenue.

• Channel Dominance:
  Paid acquisition quickly became the #1 source of new customers, outpacing all other channels.

• Budget Justification:
  Proven results and clear reporting enabled buy-in for a $1M per quarter marketing budget, fueling further growth.

• Operational Excellence:
  The campaign’s performance and reporting infrastructure set the standard for all marketing efforts, driving data-driven decisions at every level.

Takeaway

By leading the PPC program from hands-on execution to agency-driven scale, and integrating it with HubSpot and cross-channel reporting, I delivered both immediate and long-term business impact. The process established paid acquisition as a sustainable engine for SaaS growth and a model for future marketing initiatives.