Turning Webinars into Social Posts with AI

Summary

To maximize the reach and impact of webinars, I developed an AI solution that automatically converts webinar videos into a series of shareable, high-engagement social posts. This helps marketing teams extract the most value from long-form content and drive ongoing conversation across channels.

How It Works

1. Webinar Upload or Link:
   User submits the webinar video or link.

2. Automated Content Analysis:
   The AI transcribes the webinar, detects key moments, highlights, and quotable insights.

3. Social Post Generation:
   The tool creates multiple formats—short text posts, image quote cards, threaded posts, and even concise video clips—optimized for platforms like LinkedIn, X (Twitter), and Facebook.

4. Viral Hook Optimization:
   Posts are crafted with attention-grabbing hooks, hashtags, and calls to action designed for shareability and engagement.

5. Ready-to-Post Output:
   All content is delivered in a ready-to-use format for quick scheduling and publishing.

Impact

• Extended webinar ROI:
  One event produces dozens of engaging social assets, driving continued awareness long after the live session.

• Increased audience reach:
  Bite-sized posts make expert insights accessible to followers who missed the full event.

• Higher engagement:
  Eye-catching, platform-optimized posts lead to more shares, comments, and new leads.

Takeaway

Automating webinar repurposing turns every event into an ongoing stream of social engagement, ensuring valuable insights reach the widest possible audience.